함께 성장해요 · Franchise With Us

Bring the So Seoul experience to your city.

Four flexible formats. One recognisable So Seoul experience.

A distinct category. A brand built to travel.

Why partner with So Seoul

Category positioning

Gujarat’s first Korean street-food café, with an early position in a growing category.

Real operating experience

Practical experience in menu planning, sourcing, staffing and daily service.

Four flexible formats

Kiosks, delivery kitchens, neighbourhood cafés and larger full-service locations.

Café and counter retail

Prepared food and drinks alongside Korean ramyun, flavoured milk and pantry products.

Recipes and systems

Defined recipes, sourcing, preparation, hygiene standards and operating procedures.

Partner support

Format selection, site evaluation, setup, training and ongoing operational guidance.

Choose the format that fits your market.

Four formats

So Seoul On The Go

Area: 100–150 sq. ft.
Format: No formal seating
Investment: Under ₹5 lakh

Malls, airports, technology parks and high-footfall markets

So Seoul Korean Kitchen

Area: 250–300 sq. ft.
Format: Delivery and takeaway
Investment: Under ₹8 lakh

Food courts, delivery hubs and locations without dine-in space

So Seoul Café Mini

Area: 500–600 sq. ft.
Format: Approximately 10–12 covers
Investment: ₹10–12 lakh

College areas, food streets and mall locations

So Seoul Korean Diner

Area: 1,000+ sq. ft.
Format: Approximately 30–40 covers
Investment: ₹15–25 lakh

High streets, premium neighbourhoods and city-centre locations

Franchise fee: ₹5 lakh for Korean Kitchen, Café Mini and Korean Diner. Royalty: 6% of monthly net revenue. Investment ranges are indicative and may vary according to city, location, property condition, equipment and finishing specifications. Commercial inclusions, exclusions and final project cost will be confirmed following evaluation and documented in the franchise agreement.

What we support

Format and market evaluation
Site review and location guidance
Store and kitchen planning
Menu, recipes and sourcing framework
Staff training and launch preparation
Continuing operational guidance

How it moves forward

01Submit an enquiry
02Preliminary discussion
03City, partner and location evaluation
04Format recommendation
05Commercial proposal and agreement
06Setup, training and launch

Support scope and deliverables are subject to the final franchise agreement. Submitting an enquiry does not constitute approval, appointment or an offer of franchise rights.